THE ART OF STORYTELLING

The secret to engaging communication

“In an age of information overload, stories manage to cut through the clutter, offering meaning and significance.” Jennifer Aaker

Help your staff to develop engaging stories that they can share about the company. Ideal for staff that communicate with stakeholders outside the company: sales, customer service, marketing, business development, buying.

The workshop includes:

• The basic characteristics of a story

• The structure of a story

• The plot of a story

• How to use emotion in your stories

• How to embellish your stories

• How to use storytelling devices

Throughout the workshop their are ample opportunities to practice what is leant. At the end of both sessions, participants have the opportunity to craft their own stories.