THE ART OF STORYTELLING
The secret to engaging communication
 
“In an age of information overload, stories manage to cut through the clutter, offering meaning and significance.” Jennifer Aaker
 
Help your staff to develop engaging stories that they can share about the company. Ideal for staff that communicate with stakeholders outside the company: sales, customer service, marketing, business development, buying.
 
The workshop includes:
The basic characteristics of a story
The structure of a story
The plot of a story
How to use emotion in your stories
How to embellish your stories
How to use storytelling devices
 
Throughout the workshop their are ample opportunities to practice what is leant. At the end of both sessions, participants have the opportunity to craft their own stories.